In 2018 oOh! commissioned DSpark to perform a first-of-its-kind study on Chinese mobile roamers to better understand Chinese visitors' movements and travel patterns in Australia. The study uncovered previously unknown and valuable insights in the Australian out-of-home industry. Since then, the relationship between oOh! and DSpark has flourished with oOh! integrating DSpark data into their Audience Intelligence Hub. To learn more about the study and how oOh! uses DSpark data to innovate further, fill out the form below.